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Who we are

We were founded in 1969 – From our humble beginnings with only a small shop and a van, we have grown into the largest independent hair and beauty supplier in Wales.

We have built up a range of over 10000 products, with some of the best brand names in the industry. Our carefully selected brands continue to provide outstanding results for our customers which enables our business to grow from strength to strength.

With 6 branches and our ecommerce store, we have continued to grow through our commitment to keep up to date with the latest innovative products and market trends. See our list of branch locations and opening hours here.

Our award-winning performance within sales has exemplified our dedication to providing great, friendly customer service proudly supplying all of our customers including salons, colleges and local authorities.

1. Launch!

The year is 1969. We had a small shop, a van and a vision.
2. Another one...

Fast forward to 2000 we opened our second branch in Newport.
3. On the move!

2003. We move our Newport store to bigger premises.
4. WWW.e're Online

2005 - The year of Youtube's first video upload. We launch our website!
5. Only the best.

2010. We take on some of the most exclusive brands in the industry.
6. On the move again!

2018. We move our flagship Cardiff store to bigger premises.
7. Another one...

2021. We opened our sixth store in Pembroke Dock.
8. ...To be continued

6 branches later, we are now Wales's largest independent salon supplier.

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